Date: Thursday October 9th, 2025
Vatom is proud to have powered PGA America’s Ryder Cup Live experience this month in New York City!
What Was It All About
The Ryder Cup is one of the world’s most celebrated sporting events — a biannual competition where the best golfers from the U.S. and Europe compete for global bragging rights. This year, New York hosted the Cup, and the PGA transformed Rockefeller Center into an immersive Phygital fan destination — merging physical and digital worlds to deliver the ultimate fan experience.
Why It Matters
This activation shows how major brands are integrating digital layers into live events to deepen engagement, capture first-party data, and extend relationships far beyond the venue. This is the future of brand-to-fan connection, and Vatom is leading the charge.
The Results
- The program reached over 1 million attendees and captured over 320,000 registrations during the four-day event
- Significant social and earned media amplification
- Vatom delivered meaningful ROI and measurable value for the PGA and its sponsors through data-driven engagement
What This Means for Investors
Vatom’s trusted partnerships with leading global enterprises continue to grow, accelerating adoption of our technology across loyalty, fan engagement, and enterprise marketing experiences.