The P&G Brand Tide was looking for a unique way to educate their customers on the benefits of using cold-water to wash their clothes.

Using the Vatom platform Tide invited customers to a digital experience  where they could learn more about Tide and how effective it was when using cold water.  They were also made aware of the positive environmental impacts when choosing to use cold water. Customers were then rewarded, via Vatom Smart Objects, for participating in the campaign.

Over 40,000 customers engaged during the multi-day program.