ELROW | TOWN MADRID
The Elrow team delivered their first-ever interactive experience in Madrid at Elrow Town with over 60k attendees.
Elrow chose the Vatom platform to engage their community before, during and after the event with a web-based elrow town wallet experience.
The wallet delivered event information, a collectible Smart Digital Poster using the legendary Elrow town design aesthetic, and a range of online and AR games for attendees to win VIP prizes.
Why did they choose vatom?
Only the Vatom Platform supports the needed scale and sophisticated Smart Digital Object experiences in a simple browser experience that can be delivered online and on-site including integration with the existing elrow ticket vendor.
WATCH VATOM IN ACTION
