Pepsi co - fifa world cup campaign
On October 17th, we launched the largest immersive campaign in history, powering PepsiCo’s 2022 FIFA World Cup campaign.
Vatom QR codes were printed on over 200 million bags of Frito Lay Chips & Doritos; sending fans to the Vatom wallet to engage in a unique FIFA campaign.
- Over 100,000 registered users in the first 4 days. On track to register +500,000
- CAC: $1.30
- Generating ongoing & real-time zero & 1st party data
- 38% of all visitors register for the campaign
- 70% engage daily
- 40% of registered users shared the campaign with a friend
Why did they choose vatom?
Only Vatom could support a massive amount of users at the same time. This allowed FIFA fans with no immersive experience to easily collect and exchange for physical rewards and access to special events.
WATCH VATOM IN ACTION
