Pepsi co - fifa world cup campaign
On October 17th, we launched the largest immersive campaign in history, powering PepsiCo’s 2022 FIFA World Cup campaign.
Vatom QR codes were printed on over 200 million bags of Frito Lay Chips & Doritos; sending fans to the Vatom wallet to engage in a unique FIFA campaign.
- Over 100,000 registered users in the first 4 days. On track to register +500,000
- CAC: $1.30
- Generating ongoing & real-time zero & 1st party data
- 38% of all visitors register for the campaign
- 70% engage daily
- 40% of registered users shared the campaign with a friend
Why did they choose vatom?
Only Vatom could support a massive amount of users at the same time. This allowed FIFA fans with no immersive experience to easily collect and exchange for physical rewards and access to special events.
By scanning QR codes on specially marked packaging or visiting FritolayScore.com, users were transported into a dynamic Vatom-powered platform. There, they could register to have their image featured on a massive interactive digital soccer ball—each photo representing a fan, a team, and a shared global passion.
Using Vatom’s immersive technology and user-generated content infrastructure, the experience brought fans together in a living, digital artifact of the tournament. Participants could explore the soccer ball, click into individual tiles to discover who others were cheering for, and feel connected to a global community.
As a reward for early participation, the first 350,000 fans to register received a unique, collectible NFT minted with their own image—delivered directly to their personal Vatom Smart Wallet, adding digital ownership to their World Cup memories.
WATCH VATOM IN ACTION
