State Farm was looking for a new way to extend their partnership with Patrick Mahomes and Aaron Rogers while rewarding State Farm fans.

Using Vatom’s Smart Digital Objects, State Farm fans could search for virtual footballs dropped all over the U.S.A. The more footballs they collected, the more prizes they won. Virtual footballs could then be redeemed for physical prizes, like signed memorabilia, free tickets to games, and more.

State Farm had hoped 500,000 footballs would be collected over a 4-day period.

What happened? More than 1.4 million were collected!

—no app required. It turns real-world and digital interactions into measurable moments that drive loyalty and action.