How do you provide a Web3 immersive experience with two of the largest brands in the world surrounding a blockbuster movie release?

P&G partnered with Marvel Studios for the US movie debut of Dr. Strange & The Multiverse of Madness and wanted to create an immersive experience that showcased the power of both brands and engaged consumers in a gamified rewards program.

Using the Vatom platform, Tide leveraged Augmented Reality as a Portal to bring consumers into a world where PODs stain fighting power delivered users with engaging, gamified content, frictionless opt-in data acquisition, and a chance to win Tide PODs for a year.